Work / Kitovu
Case study · Fintech
Kitovu
Logo and brand guidelines for Kitovu, a fintech and neobank built to be a trusted, friendly hub for financial services.
Client
Kitovu
Industry
Fintech / Neobank
Branding
Logo & brand guidelines
Applications
Signage, apparel & digital
The brand
Kitovu is a fintech and neobank: a hub for financial services that wants to be the fintech people stay with — and grow with.
The brand needed to feel trustworthy, confident and solid, while still being innovative, friendly and caring, with a forward-looking, futuristic edge.
Logo & identity
A rounded K monogram, finished with a dot and a violet-to-mint gradient, sits beside a clean, wide-set KITOVU wordmark. Its two strokes also read as a tick.
The guidelines show the logo on deep navy and on light grey, as an app icon, and with the clear space it needs around it.
Colour & typography
Deep navy sets a calm, solid base. Electric violet and mint add energy and a futuristic glow, and meet in the signature gradient. Light grey keeps layouts clean and open.
Gilroy carries the brand: Gilroy Bold for headings and Gilroy Medium for body copy.
Deep Navy
#0C0932
Electric Violet
#4630DF
Mint
#04EFB7
Light Grey
#F4F4F4
Signature Gradient
#4630DF → #04EFB7
Gilroy Bold — headings · Gilroy Medium — body copy
Brand guidelines
Selected pages from the guidelines: the logo on dark and light backgrounds, app icons, clear space, the colour palette and gradient, and typography.
In use
The identity on building signage, a street poster and billboard, a smartphone screen and a branded T-shirt.
