Work / Breath Method
Case study · Breathwork & Wellness
Breath Method
Logo, brand identity and brand guidelines for a breathwork practice about creating space to reconnect: with the breath, the body and ultimately yourself.
Client
Breath Method
Industry
Breathwork & Wellness
Branding
Logo & brand guidelines
Applications
Print, signage & Instagram
The brand
At its heart, Breath Method is about creating space to reconnect: with the breath, the body and ultimately yourself. The brand needed to carry that feeling of returning inward and coming home to yourself.
“Breath” is the foundation of the practice, while “Method” gives it structure and purpose. The name deliberately avoids feeling overly spiritual or complicated; the practice is about using the breath to slow down, reconnect with the body and come home to yourself.
Logo & identity
The logo is a calm, grounded and refined expression of breath, balance and connection. A mark of layered, flowing lines sits above the wordmark inside a fine circle carrying the words Breathe · Reset · Connect.
A simplified secondary logo covers smaller spaces and digital use, and the guidelines set clear space, grid alignment, optical balance and minimum sizes so the mark stays consistent everywhere.
Colour & typography
A palette grounded in nature and shaped by calm, connection and quiet confidence. Deep forest green provides depth and stability, while warm cream, clay and earthy neutrals keep the brand soft, approachable and elevated.
Playfair Display sets the headings and Montserrat handles subheadings and body text. Both are available in Canva, so the client can create consistent designs on their own.
Deep Forest Green
#2F4A3E
Warm Cream
#F2EDE4
Muted Clay
#BE8358
Soft Sage
#A7A28D
Sandstone Taupe
#D9CBBB
Aa
Playfair Display
Serif for headings
Aa
Montserrat
Sans-serif for subheadings and body text
Brand guidelines
Eight pages covering the logo and its anatomy, colour, typography, photography direction, Instagram guidelines and print applications, from business cards and packaging to signage, journals and tote bags.
Select any page to view it full size.
In use
The identity on exterior signage, and on a thank-you card that carries the brand’s warmth into the client experience.
