Work / KeZa Medical Wellness
Case study · Aesthetic Medicine
KeZa Medical Wellness
Logo, brand identity and brand guidelines for an aesthetic medical provider focused on clinical interventions for weight loss and skin health.
Client
KeZa Medical Wellness
Industry
Aesthetic Medicine & Wellness
Branding
Logo & brand guidelines
Applications
Signage & stationery
The brand
KeZa is an aesthetic medical provider focusing primarily on clinical interventions for weight loss and skin health. Its core offerings are specialized chemical peels, anti-aging routines and medical weight management protocols.
The identity needed to balance medical professionalism with softness and warmth, creating a sophisticated wellness presence across print and digital touchpoints.
Logo & identity
A KZ monogram in deep burgundy and rose, set within a fine circle, sits above an elegant serif wordmark with MEDICAL WELLNESS in spaced capitals.
The logo comes in two orientations, a primary vertical and a secondary horizontal, and the guidelines define its safe area, grid, alignment, optical balance and minimum sizes for print, digital and small uses.
Colour & typography
Deep burgundy leads the palette, with rose and soft blush accents and warm ivory and soft taupe gray neutrals, balancing medical professionalism with softness and warmth.
Playfair Display carries the headlines and wordmark for elegance, trust and professionalism; Montserrat handles supporting text, body copy, subheadings and web use for maximum readability.
Deep Burgundy
#7A1028
Rose Blush
#D792A2
Soft Blush
#E8C8D0
Warm Ivory
#F5F2EF
Soft Taupe Gray
#D9D3D1
Aa
Playfair Display
Serif for headlines and the wordmark
Aa
Montserrat
Sans-serif for body copy, subheadings and web
Brand guidelines
Seven pages covering logo orientations and anatomy, the colour palette, typography and incorrect logo usage, finishing with a stationery application.
Select any page to view it full size.
In use
The identity on a reception wall sign and a thank-you card sealed with the KZ monogram in wax.
