Work / Sole Wellness
Flagship case study · Brand & Website
Sole Wellness
A complete brand and website for Sole Wellness: logo, brand guidelines, social media and a WordPress site, designed and built as one connected brand.
Client
Sole Wellness
Industry
Foot Care & Wellness
Branding
Logo & brand guidelines
Digital
Social media & website
The brand
Sole Wellness exists to help people feel confident, comfortable and cared for through specialized foot care services that support both physical wellness and self-care. It bridges the gap between traditional salon services and health-focused foot care by providing safe, hygienic, educational and personalized care.
The identity balances professional credibility with warmth, helping the brand appeal to wellness-minded clients, seniors and healthcare referral partners: professional, trustworthy, compassionate, calming, educational, wellness-focused, premium and approachable.
What I delivered
01
Logo & identity
A refined monogram and wordmark, with primary, horizontal, stacked and reversed versions.
02
Brand guidelines
A nine-page brand book that keeps every touchpoint consistent.
03
Social media
Post designs that announce new services, feature treatments and share foot care tips.
04
Website
A WordPress site designed and built with Elementor, carrying the brand onto every page.
Logo & identity
A refined monogram and elegant typography communicate care, comfort, movement and personal wellness. The mark avoids generic foot-care clichés while still feeling clearly connected to specialized foot wellness.
The system includes primary, horizontal, stacked, monogram, one-colour and reversed versions, with clear space and minimum sizes set for print, digital and environmental use.
Colour & typography
A calm, wellness-forward palette designed to balance professional credibility, warmth and approachability. Playfair Display sets headlines and key moments; Source Sans 3 handles subheadings, body copy, captions and UI.
Sole Blue
#0F5D8C
Healing Sage
#8FA38D
Warm Ivory
#F6F1E8
Soft Stone
#D9D0C3
Warm Taupe
#B59D87
Charcoal Ink
#2F3B3E
Aa
Playfair Display
Serif for headlines and key moments
Aa
Source Sans 3
Sans-serif for subheadings, body copy, captions and UI
Brand guidelines
A nine-page brand book covering brand essence, logo concept and variations, clear space and minimum sizes, colour, typography, logo misuse and real-world mockups.
Select any page to view it full size.
From brand to website
The same blue, sage and warm ivory palette, monogram and typography carry straight into the website, so the storefront, social posts and site all feel like one brand.
Designed and built in WordPress with Elementor, the site has Home, About, FAQ and Contact pages, with a Book link in the main menu.
In the client’s words
“
Working with Sajal was an exceptional experience from start to finish. He was incredibly patient throughout the entire branding process and took the time to truly listen to every detail, from what I wanted to what I definitely didn’t want. He welcomed my feedback, worked through every revision without hesitation, and made sure I was completely satisfied. The most impressive part was his ability to bring my vision to life when I didn’t even have a clear vision myself. He asked thoughtful questions, offered creative guidance, and transformed my ideas into a brand identity that feels authentic and professional. Sajal is talented, responsive, detail-oriented, and genuinely committed to delivering high-quality work. I couldn’t be happier with the final result, and I would absolutely work with him again. If you’re looking for someone who is creative, patient, and dedicated to making your vision a reality, I highly recommend Sajal.
Dacia Dunnigan
Sole Wellness
In use
The identity previewed on storefront signage, and carried into social media designs that announce new services, introduce the featured services and share simple foot care tips.